Advertising on Practical Motoring 4×4, everything you need to know about reaching our audience.

At Practical Motoring 4×4 we’re not only passionate about giving readers unbiased and detailed road tests, we’re also about helping advertisers connect with our readers. We have a whole host of advertising packages to help you get your message across, from traditional display advertising to sponsored content and giveaways where the reader has to work for their prize.

And because we are a completely digital publication we are ideally placed to help your business grow. Why do we say this? Well, according to the latest Neilsen Australian Automotive Report, the internet is the place for researching and identifying potential new and used cars. Almost 75% of the car buyers surveyed by Nielsen said that they used online media as part of their pre-purchase research process.

And more and more people are also using mobile devices, including smart phones, laptops and tablets to do their research and that’s why is fully responsive. That means, no matter what device you’re viewing it on it’ll look great. Sixty-two per cent of respondents in the survey said that they used their desktop computer to perform pre-purchase research, compared to 64% who cited laptops as their number one tool for finding out about different cars.

Here at we understand the digital space and we would love to work with you to get your message out there. Alongside traditional tiles, banners and buttons, we also offer a wide range of innovative and active advertising options and we’re always ready to listen to your requirements so we can tailor-make packages for you.

Get in touch with us at so we can discuss the many options we have and show you our Media Pack.